Melissa DaCunha
Communications Manager
As Communications Manager, Melissa plays a key role in advancing the organization’s strategic communications work through integrated digital media, content development, research and communications planning. She works with clients in a variety of industries, from not-for-profits, to sports and entertainement, to private equity and more, to develop and execute communications initiatives that strengthen brand visibility, support organizational priorities and engage key audiences.
Melissa brings a thoughtful and collaborative approach to her work. With experience delivering high-quality communications in fast-paced environments, her expertise spans social media strategy, digital communications, public relations, and event coordination and management.
As a core member of The Hub @ Sutherland team, Melissa contributes to the development and execution of communications plans and events that support both Sutherland and its clients. She holds a Bachelor’s degree from the University of Toronto and a Postgraduate Diploma in Public Relations from Humber College.
Interview with Melissa
How do you see the landscape of strategic communications Toronto evolving?
The strategic communications landscape in Toronto is evolving rapidly. We’re seeing a significant meeting between public affairs and strategic communications, no longer operating in silos, but instead as fully integrated disciplines. Issues move quickly, and stakeholders expect clarity and authenticity.
Whether it’s using data-driven insights to shape narratives or leveraging social channels for advocacy, the digital evolution is pushing communicators to be faster, more responsive, and more strategic than ever.
What sets Sutherlandcorp apart as a PR agency Toronto organizations can trust?
Sutherland is built on deep relationships, strategic foresight, and an unwavering commitment to integrity. We tailor solutions that meet each client’s unique needs, paving the way for effective project management and communications with government decision makers, internal audiences and key stakeholders.
Our team is trusted because we listen, we’re proactive, and we deliver results that matter.
Why should companies prioritize integrating PR agency Toronto insights into long-term public affairs planning?
Public affairs is no longer just about reactive government relations, it’s about shaping the environment in which policy decisions are made. Integrating a PR agency’s insights from the outset ensures that messaging, timing, and stakeholder engagement are aligned with both public perception and policy development.
It helps organizations stay ahead of the curve, mitigate risks, and build long-term credibility. When PR is embedded early, companies are better equipped to influence narratives and policy, not just respond to them.
